What Is Co-Marketing?

What is Co-Marketing?

Co-Marketing is a term, coined by PropMall, that refers to joint marketing activities between a Listing Agent and other Real Estate Agents in promoting a Property Listing.

It does not refer to or reflect the Co-Agency activity between agents or agencies, due to the nature of Co-Agency happening during the sales phase, whereas Co-Marketing happens prior, that is, during the marketing phase.

A Listing Agent is a Real Estate Agent who has been appointed by a property owner to perform transactions on their property, such as for sale or rental.

Using PropMall, a Listing Agent can easily upload their Listing information, and other agents can easily perform Co-Marketing with a single click.

The Co-Marketing Listing is “copied” to the Co-Marketing Agent’s profile in PropMall and displayed on their personal website. This Listing on the Co-Marketing Agent’s website shall be branded with the Co-Marketing Agent’s contact information to further promote Co-Agency sales.

With the Co-Marketing mechanism, PropMall aims to promote a better marketing and sales ecosystem for all Real Estate Agents in order to achieve our core objective of fast and easy property sales.